Ad

First, the name of the product is very simple, so people learn it easy and the alliteration in the use of "co" makes it very comfortable to say. This same fact of being simple applies to all the scene with a white backgroung so the elements of the ad are very visible and clear. The colors used drive the attention immediately to the logo, the red color is very bright and childish and the black represents the sound "gulp" made by people when they are drinking; this shows the effect in eliminating the thirst. Finally the phrase, "open happiness" is saying to people that if they drink coke, they'll be happy.